Recently, there has been a trend to transform yourself into a zombie in order to realize the idea of a zombie. A similar scheme works in the linen business. People buy underwear in order to realize the idea behind the underwear. Underwear in this case is just a tool for implementing an idea. In the pack, now the noodriver to the underwear market is a very useful and effective tool for working in the underwear market
So, business as a process is the transfer of a businessman’s energy to his business in order to turn it into money. This is a very active process, but sometimes there are various obstacles in its path. As a result of these obstacles, not all energy is transferred from businessman to business, not all energy is converted into money. When this happens, a businessman loses money. In this case, it is customary to talk about business problems.
In the context of the linen business, we mean the problems of the linen business. In general, more than 50 business problems are known. It just so happens that the linen business has all these problems to one extent or another. Some of its representatives suffer from some problems, others from others, but in general, all representatives of the linen business have problems. The amount of energy that is not transferred from a businessman to his business is very large. This means that the amount of money that is lost by representatives of the linen business is also large.
Accordingly, if there were no problems, the market volume would be much larger
Experts estimate the volume of the Russian underwear market in the amount of 5-7 billion. euro per year. This is about 35-50 euros per inhabitant. It should be noted that 5-7 billion euro per year is the volume of the market, which is obtained taking into account the business problems that this industry has. Accordingly, if there were no problems, then the market volume would be much larger, which means that the revenue of the players in this market would be greater.
It turns out that as a result of the existing problems, not all the energy of the representatives of the linen business is transformed into money, which is sad. This means that business seems to have problems, but businessmen really have problems. They generate energy, they try, but in the end it does not serve them and does not turn into money. As a result, the life of businessmen is not as wonderful as it could be and does not correspond to the level of their energy.
According to the available data, representatives of the linen business will be quite satisfied if their sales are on average 3 times more than they are now. This clearly indicates that, according to the intuitive feelings of representatives of the linen business, only 30-35% of the energy they generate, their business turns into money. It turns out that 65-70% of the energy of businessmen engaged in the laundry business is wasted.
The reason for this is known. Business problems are to blame for everything, they are the ones who interfere in the process of transferring energy from a businessman to business and in the process of converting it into money and do not allow transferring and converting all energy into money. Solving problems will increase the amount of energy that is transferred from a businessman to a business and turns into money.
To deal with this issue and solve the problems of the linen business, first you need to understand in detail the essence of these problems and the essence of the situation in which this business found itself. In order to understand the situation objectively, it is necessary to conduct research. To conduct such studies together with the project “Noomarketing.net ” the magazine “Modnoje Bieljo” decided. They were conducted in the fall of 2013 through a survey of representatives of the linen business.